## **Ilo Meeze** --- Marketing lead and builder with 5 years in DeFi. Most marketers don't build the tools. I do. Data-driven brand positioning and growth campaigns, full-stack dashboards and automation tools, governance frameworks, strategic content. Strategy and execution aren't separate things to me, I grow protocol accounts from cold to category-leading. Track record: scaled communities to 10k+, grew TVL ninefold, and secured multi-million liquidity deployments. --- ## **Professional Experience** **Head of Marketing \- [Arcadia Finance](https://arcadia.finance)** Automated Liquidity Management on Base \- 2024 to current * Contributed to a ninefold TVL increase from 2024 to 2025 through strategic marketing aimed at high-net worth individuals, asset managers, and foundations, leveraging protocol partnerships and domain expertise. * Writer and editor for all written content, including technical blog posts on protocol architecture and roadmap items. Focus on interacting with daily news on CT. Increased Monthly Engagement (262 \=\> 3400), Profile Conversion Rate (8% \=\> 50%+) and Followers (4000 \=\> 10000). * Overhauled brand identity and competitive positioning: coined the category framing "The Liquidity Management Layer," rewrote and maintained website and landing page copy, advised on information architecture, and defined a cohesive tone of voice and modern fintech visual direction across all channels. * Led $AAA token launch marketing end-to-end: developed go-to-market strategy, authored the anticipation content series, wrote copy for the Foundry token sale, coordinated co-marketing activations, and established the protocol's governance forum. * Executed successful co-marketing campaigns generating up to 45k organic views per campaign, outperforming the competitive cohort by 50%+ on engagement. * Developed three internal tools solo (end-to-end containerized full-stack apps with integrated AI/Ollama): a social analytics dashboard for competitive benchmarking and trend surfacing, a $6M client TVL portfolio tracker paired with a VIP onboarding program, and a public-facing yield/IL/liquidation visualization tool for the Arcadia community. Achieved highest consistent engagement rate among peers. * Sourced and co-wrote grant applications and RFPs, incl. detailed tokenomics and performance frameworks. Acquired a 350k $OP Optimism Growth Grant, and a $10M OP FND liquidity deployment. * Managed X Ads targeting niche audiences through follower-grouping and A/B testing, setting benchmarks and lowering overall cost (CPE \< $0.01, CPM $0.15, CPC $0.55) * Built a personal ALM bot with a custom UI to monitor Arcadia positions and execute advanced strategies unavailable on the official interface — including dynamic range-switching with triggers based on price, time, and volatility. **Ecosystem Growth & Marketing Co-lead \- [Neptune Finance](https://nept.finance/)** Injective Money Market \- 2024 to 2025 * Co-led Neptune's marketing strategy with Founder Chase, creating complementary roles where I managed day-to-day execution while enabling Chase to focus on long-term vision and key thought leadership content. * Managed cross-platform content strategy, tailoring voice across X (succinct/witty), Discord (warm/informal), Telegram (concise/neutral), and Medium (long-form), which doubled average engagement (from \<50 to \>100) through purely organic growth. * Independently led ecosystem expansion initiatives including co-marketing campaigns with validators (\#spreadyourstake with Everstake, Cryptocrew, Lavender.five) and integration partners (Pryzm), resulting in increased protocol visibility and user adoption. * Represented Neptune in strategic ecosystem partnerships, coordinating AMAs and collaborative events with key opinion leaders (CosmosHoss, Erik.io, AirdropGlideApp) and protocol partners (Pyth Network, Injective NFT & language communities). * Business development for ATOM lending: developing a cohesive strategy, modelling onchain liquidity outcomes for stakeholders and communicating with strategic partners incl. Milos \- Drop. * Built and managed Neptune's KOL network towards TGE, handling outreach, coordination, and payment systems while serving as primary point of contact. * Serviced Discord with language and game channels, community role-picker, etc. **Head of Governance \- Cooperative Denom** Floatcoin Protocol \- 2022 to 2023 * Played a key role in shaping the vision and direction of the protocol’s community governance, leading a team of two (one assistant researcher and one developer). * Created design principles, business logic and product roadmap for a democratic on-chain governance model, working alongside senior developers and external partners. * Managed information architecture and user research to drive effective product development. * Implemented OKRs and KPIs to chart and track department progress and inform key decisions. **Founder \- [GraviDAO](https://x.com/GraviDAO_)** Digital Builder Collective \- 2021 to current * Strategic partnership with Ark Protocol building Interchain NFTs on Cosmos Hub. Wrote their biggest [thread](https://x.com/arkprotocol/status/1875925641918595520) (70k organic views), coordinated launch partnerships and acted as PoC for development of our Lunar HQ multichain indexer. * Raised $500k+ USD and built a product serving 17k+ users across the EVM+IBC ecosystems. * Led a cross-functional team of 11 in project management, product development, content creation and community engagement. Responsible for all outgoing communications with key stakeholders. * Led team through challenges and shifts in direction, showcasing adaptability and leadership. **External Communications \- [Talis Art](https://x.com/ProtocolTalis)** NFT Marketplace \- 2021 * Managed the artist ecosystem and onboarding pipeline \+ English copywriting. **Music Teacher \- Private and Public Schools** 2012 to 2021 * Taught all ages and experience levels, focusing on developing their inner teaching skills. --- ## **Education** **Master's Degree \- Jazz Performance \- KASK Conservatory, Ghent, Belgium \- 2013 to 2018** * Graduated *Summa Cum Laude* and won the *Best Jazz Performance* award. * Completed a 1-year exchange program at the prestigious RMC, Copenhagen, Denmark. --- ## **Skills** * **Product marketing:** Positioning and messaging architecture, brand strategy, GTM planning, token launches, and sales enablement materials. * **Growth marketing:** Content strategy, TGE campaigns, X Ads optimization, KOL management, and social analytics. * **Community & process:** Multi-platform management (X, Discord, Telegram, Medium), OKRs/KPIs, cross-functional coordination, and ambassador programs. * **Protocol knowledge:** DeFi mechanics (AMMs, CLAMMs, lending, liquidations), tokenomics design, onchain governance, grant writing and RFP development. * **Technical:** Full-stack development (Python/FastAPI, React, PostgreSQL, Docker), AI-augmented workflows and agent tooling, onchain contract interaction, social data crawling and analysis (X API). --- ## **Noteworthy** * Completed the 1200km Shikoku Pilgrimage solo in 41 days. * Patron of the first NFT ever issued by the renowned Estonian Philharmonic Choir. **Extracurricular:** Music, Photography, Design **Philosophy:** Rinzai Zen **Languages:** Dutch/Flemish: native \- English: C2 *(academic)* \- French: B1 *(intermediate)* **Keywords:** Leadership, Strategy, Marketing, Governance, NFTs, Builder Experience, Ecosystem --- [@ilo_0x](https://x.com/ilo_0x) · [ilo0x.com](https://ilo0x.com) · [hello@ilo0x.com](mailto:hello@ilo0x.com) Ghent, Belgium, EU — open to relocate